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Global cosmetics and skin-care-product industry skipping out on science!

The multi-billion-dollar global cosmetics and skin-care-product industry sometimes is beset by a me-too mindset in which research and development focuses on matching the competition rather than applying sound science to improve products, a scientist told the 234th national meeting of the American Chemical Society.

As a result, it could be missing a golden opportunity to provide consumers with more effective products, according to a Stig E. Friberg, Ph.D. a chemist who studies cosmetic ingredients.

As an example, Friberg points out that previously unknown changes occur in the structures of colloids used in skin care lotions. "As a result, the lotion sitting in the bottle", he said, "is actually different from the same lotion applied to the skin".

Friberg has spent years in fundamental studies of the backbone of any lotion a mixture or emulsion of oil and water. Along with a third ingredient, a surfactant that keeps the liquids from separating, emulsions are the basis of almost every skin lotion. Although the system may sound simplistic, Friberg said it's not as straightforward as scientists once believed.

Friberg's work has revealed that after application, evaporation causes a lotion's internal structure to change, a fact that has not captured the attention of the skin-care industry. "Initially in a liquid phase, the structure transforms while on the skin to a more orderly state, such as a liquid crystalline or solid amorphous phase, that allows for a higher tendency for molecules to enter the skin", he said. Previously, scientists have assumed the structure of an emulsion remains intact as lotions evaporate.

How to Use and Apply False Eyelashes

All mascara models wear fake eyelashes during their commercial shoots. There is no doubt that false eyelashes make your lashes look much fuller and are just what you may need for a quick spruce-up for that special night out. False eyelashes come in many styles and densities and applying them is pretty easy with a little practice.

There are two basic types of false eyelashes: full lashes, which add density to the entire lash line and individual lashes, which can be used to fill in sparse areas and dramatically open the eye area.

adidas infants | Hair Jewelry | Paintball | Digital Camera Fake eyelashes widen the eyes, enhance natural lashes and produce a dramatic effect that could not be achieved otherwise. They are available in all colors, lengths and shapes. Individual lashes or small clumps of lashes can be used if you wish to achieve a more subtle look. Synthetic fibers are usually used, but sterilized human hair is also available. People who have lost their natural lashes most commonly use the latter.

It’s a good idea to reserve using false eyelashes for special occasions because constant long-term use can lead to eye irritation or possible infection.

7 ways to use eye makeup safely

Here are seven ways to use eye makeup safely:

Apply mascara only to the tips of your lashes. According to Consumer Reports on Health, getting mascara too close to the root could block glands on the eyelids that help form tears. This could lead to a condition called dry eye which can cause pain or diminish vision.

Don't share makeup. Sharing makeup means sharing bacteria. That could lead to serious eye infections.

Never apply eye makeup in a moving vehicle. This is downright dangerous if you're driving. But even as a passenger, you could accidentally poke your eye.

Replace cosmetics every six months . Consider new mascara every three months. Throw away anything that begins to smell or look funny. Replace more often if you wear contacts.

And dump everything if you have recently had an eye infection.

Don't add water to makeup. Tap water isn't sterile and using it to thin out mascara can lead to bacterial infection. And never use an old applicator in a fresh cosmetic product.

Keep eyeliner pencils sharpened. This will prevent the wooden part from scratching the eye or eyelid.

Don't use lash-extending mascaras or metallic-sheen shadows if you wear contacts. Particles can flake off and get between your contact lens and your eye and scratch your cornea.

Tech students MARKet beauty products

Three students are making their mark on the Texas Tech campus - literally.

Mark, Avon's Generation Y branch of beauty products, has been introduced to Red Raiders through a trio of female students who beat out hundreds of competitors to represent the cosmetics line.

All over the country, citizens and celebrities are joining the campaign, including Lauren Conrad, star of the MTV show "The Hills," who has become the new face of Mark.

The senior executives behind Mark sought out universities, looking for the largest ones with enthused school spirit, high-campus involvement and dedicated student organizations. Tech came out as one of the top four and earned itself a name in the beauty campaign, along with Ohio State, University of Central Florida and University of South Carolina.

Once chosen, Tech officials had to locate three students based on impressive resumes, energy, campus involvement and organization. After applications and interviews, Sara Whitsitt, Ashlee Thomas and Brittany Warner proved to be those students.

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